Tradaptation: a marketing approach to translation
Tradaptation is the method undertaken by Chapeau Melon when translating your documents.
The text is broken down, deciphered and rewritten so that the meaning remains, but it still makes sense to the reader.
Tradaptation techniques are especially useful where the typology of the target market may differ from country to country.
Chapeau Melon will identity the differences and tradapt the text accordingly.
In today’s highly competitive business environment, your communication by definition must be translated, but above all, it must be tradapted for your English readership.
With 15 years retail marketing experience between them, Chapeau Melon’s translators will tradapt any aspect of your corporate literature (documents, speeches, catalogues, reports, websites, procedures, training sessions, ad campaigns, catchphrases, slogans, product names etc. and anything else you’d like to throw at us). Chapeau Melon is specialised in translation for following fields:
- Retail Distribution
- Corporate Communication
- Marketing
- Training / HR
- Sport
- Advertising / Publicity
- Websites
- Concept / Architecture
Please contact us for any further deatils. We will reply to your request within 24 hours.
